Fidelitas

Fidelitas describes itself as a "Full-service marketing and advertising agency that serves its clients as a Strategic Partner" and leads the homepage with "We build growth engines." Power Digital Marketing's own nav names six buyers instead — B2B, Consumer Services, CPG, Fashion, Healthcare, Lifestyle — with the CPG entry reading "CPG - Growth and measurable results for CPG." Blue Wheel links six industry pages straight off its homepage: Beauty, CPG & Grocery, Apparel & Footwear, Brand Portfolio Management, Home Goods, Health & Fitness. The fidelitas.co homepage links zero industry pages, and /industries/ returns 404. From the outside that reads as three agencies telling a CPG or footwear brand whether they are the client, and one telling them what it sells.

Your about page says Fidelitas "was founded to serve clients the way we would want to be served - as a strategic partner that actually cares about the client's bottom line," and the homepage says "Clients come for the Strategy, but they stay for the results." Hawke Media's hero is "Your Outsourced CMO®" — a role, trademarked. Blue Wheel's is "Blue Wheel solves the problem of fragmentation by not simply managing commerce channels, but uniting strategy, data, platforms and people" — it names the thing it is fixing. A buyer reading all four in one sitting gets the same sentiment from each, but walks away from two of them holding a phrase they can repeat to their own boss.

"Born from the grind. Built to win." and "We came up in live events, where there are no second chances" are the most distinctive lines on fidelitas.co, and both are about Fidelitas. The equivalent space on the competitors points the other way: Hawke Media heads its client section "Brands that we've helped soar," and Power Digital titles its division page with the outcome for the buyer rather than the agency's history. This reads like an origin story doing the work a positioning line should be doing.

Counted on live pages on 12 September 2026. Hawke Media's /case-studies/ index links 122 unique case-study pages. Power Digital Marketing's /case-studies/ links 41 unique case-study pages on page one, and there is a page two, so 41 is the floor. Blue Wheel's /case-studies lists 12. On fidelitas.co I requested seven paths a buyer would try — /work/, /case-studies/, /results/, /portfolio/, /our-work/, /clients/ and /industries/ — and all seven returned 404. The proof on the site is the 10 client logos on the homepage plus five aggregate averages, and nothing else.

All 12 of Blue Wheel's case-study cards carry a headline metric, and 11 of the 12 put the brand's name right beside it — Ariat at +620% click-through rate, Sol de Janeiro at +2394% Prime Day year-over-year ad sales, Oribe at +37% year-over-year email-attributed revenue, Edgewell Personal Care at +823% paid social conversion rate. Fidelitas has both halves on the homepage but never joined: five aggregate counters labelled Avg Organic Traffic Growth, Avg Social Engagement Growth, Avg Leads Generated, Avg Net Client ROI (Net AMER) and Months Avg Client Relationship Length, and separately a strip of 10 client logos. No page on the site ties one of those numbers to one of those names.

fidelitas.co/blog/ renders 255 distinct post titles on a single page with no pagination, going back to 2016 — far more published content than Blue Wheel's /blog, which lists 13. But of those 255 titles, 97 are "LSMP Episode" podcast entries, 8 name Amazon and 2 name CPG. Blue Wheel's 13 are all commerce and all current: Amazon's 75-character title update, Prime Day 2026 takeaways, TikTok Shop creator partnerships, retail-media measurement. The archive is the bigger asset by a wide margin; from the outside it reads as pointed somewhere other than the CPG, food, footwear and Amazon-selling brands in your own logo strip.

This is the first thing a buyer comparing the four of you does, and it is the comparison you lose on mechanics rather than merit. Fidelitas answers it with 10 logos and five averages; every path to a detail page I tried returned 404. Hawke Media answers it with 122 case studies including Crocs and Barstool Sports. Power Digital answers it with 41-plus including Catalina Crunch, TomboyX and Victrola. Blue Wheel answers it with 12, each one a brand and a figure on the same card. A buyer who wants to see a food or footwear brand like theirs, and what happened, can do that on three sites out of four.

Power Digital links six named industry destinations from the homepage and Blue Wheel links six. Fidelitas links none, and names zero verticals as categories anywhere on the homepage. Your client logos — Aloha Nutrition, Footwear Plus, Galls, Shark, Vita Lifescience — and 255 blog posts about Amazon, retail media and eCommerce both point at a consumer-product buyer, but the buyer has to assemble that read themselves from the logo strip. On Power Digital's site that read is a nav item called CPG.

Amazon Optimization is 1 of the 9 services in your grid, and Amazon appears in 8 of the 255 blog titles. Blue Wheel's top-level nav carries "Marketplace - Scale revenue across Amazon and retail marketplaces" as one of six solution lines, and 4 of its 12 case studies are tagged Amazon Advertising or Amazon DSP. Power Digital has a named Amazon line under paid media alongside its CPG division. For a brand selling direct and on Amazon at the same time — which is what your logo strip looks like from the outside — that difference in emphasis is the whole decision.